Paytm Job [Brand Marketing] Recruitment 2022

Paytm Job [Brand Marketing] Recruitment 2022

Devise innovative brand growth strategies in line with PFGs vision and mission.

– Align PFGs brand’s direction, choices, and tactics.

– Oversee new and ongoing marketing and advertising activities.

– Lead brand partnerships.

– Manage external agency ecosystem.

– Hands-on experience in executing large consumer-facing campaigns (TV, Digital, OOH, etc.)

– Hard negotiator and understands industry benchmarks.

– Track brand health measures and devise ideas on how to improve the perception

– Translate brand elements into plans and go-to-market strategies

– Work and approve all brand assets/creatives used on multiple channels (ex-social and performance marketing)

– Work on creative development to motivate the target audience to “take action”

– Measure and report performance of all marketing campaigns, and assess ROI and KPIs

– Monitor market trends, research consumer markets, and competitors’ activities

Desired profile :

– Preferably looking for people from CPG, Consumer Tech experience preferred.

– Passion for gaming and sports is an added plus.

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